Beth Lougee Shares the Benefits of Blogging as a Superintendent

Staying Connected with the Community is Vital for Those in a Superintendent Role; Beth Lougee Explains Why

When superintendents are creating a communication plan for their district, many fail to think about the importance of blogging and using social media. When leaders wait to react to traditional news media, information is out of their control, and responding to it can be very slow. Now, children and parents can upload videos and spread content before you’ve even arrived at the situation.

Almost everyone has a handheld tablet or phone with internet access. People are consuming content more than ever before, and they want information as soon as possible. Beth Lougee believes that leaders can use this to their advantage when making announcements and posting messages to blogs and social media platforms. It’s also excellent for addressing emergencies.

Blogging and using social media can create a sense of community within your district. People will feel like they know their superintendent better, which builds trust and helps form relationships. You’d be surprised how many people you meet that would stay connected if they had the opportunity.

About Beth Lougee:

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