FoodCloud is on a mission to eradicate food waste!

FoodCloud was founded by Iseult and her co-founder, Aoibheann O’Brien, in 2012. Inspired by the ‘food movement’ happening in the UK at that time. This movement was tackling a crazy situation whereby every year a huge volume of perfectly good food was being thrown out when so many people were concurrently struggling to feed themselves. Both founders thought it amazing that nothing was happening in Ireland in the area of food waste reduction at that time.

What inspires me most about the FoodCloud story to date is the focus of it’s founders on their goal of eliminating food waste. Like all businesses they have faced their fair share of challenges but it’s the way that they’ve remained so focussed on their mission that most struck a chord with me. It’s also amazing to think that they have built this business from scratch and that Iseult had only just graduated University when they decided to start up.

It’s also really exciting to think that they’ve managed to grow their business without having engineering backgrounds — clearly a massive testament to their leadership skills and ability to learn on the move.

It really was so great getting Iseult’s updates on their journey over the past two years and I can’t wait for the next 2 year update. I have every confidence that FoodCloud are going to continue to go from strength to strength and I wish them the absolute very best as they continue on their mission to rid the world of food waste!

What are your thougths on food waste? Would you eat a mishapen carrot, brown banana or slightly out of date yoghourt? Leaving food poverty aside shoudl we not all be doing more to reduce the amount of perfectly good food that seems to be ending up in landfill? Let me know your thoughts in the comments!

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