How Blogging Benefits All Segments of Your Business

Solopreneurs and small businesses were the first to recognize the blogging benefits. Eventually, even big business adopted blogging, too. Blogging leveled the marketplace bringing in competition from every corner of the world which is why every business needs a blog.

Blogging can be as easy and fun as you want to make it. It’s also one of the least expensive marketing methods. Once your blog is setup, it’s simply a matter of sitting down and writing a new article or post.

Let’s look at some of the blogging benefits which help grow your business, make the sale, and keep your audience happy.

A blog can help you reach more prospects and customers. Consumers search the internet each and every day for solutions to their problems, answers to their questions, or to be entertained. If your content hits on one of these three areas, you can grab their attention, bring them to your site, and introduce them to your brand and your products. This can help bring in quite a few new customers each month.

I don’t have to tell you that it takes a level of trust before someone buys from you, particularly online. You can start to gain your audience’s trust from day one by blogging. Show them that you know what you’re talking about, and don’t be afraid to share some personal stories and anecdotes as well. Give your readers a chance to get to know, like, and trust you and it won’t take long for them to turn into happy customers.

There are only so many words you can fit into a product description on a sales page before it gets too long and boring. Plus, you never know who actually reads those pages word for word and notices all the cool things your products can do. Why not use your blog to highlight various aspects and benefits of each of your products?

Not only will your loyal readers benefit from this, but each benefit-rich post is also great “food for the search engines”. Imagine you’re a consumer searching the web for the solution to a problem and you come across a post that highlights the benefit of a product that happens to be exactly what you’re looking for. That’s more powerful and convincing than any sales letter or product description you can write.

Along the same lines, your blog posts can help you close the sale. Your product description may get readers and prospects interested in your product, but leave them on the fence. Use your blog to show them the product. Take and share some videos or pictures of you or other customers using the product. Ask customers to share their success stories, or simply show them different ways your product can work. Follow it up with a strong call to action to buy and you’ll be closing sales with your blog posts.

Happy customers will come back to buy from you again and again, and they can also be your best advocates, recommending you to their own circle of influence. Blogging benefits customer relations by keeping customers happy by making sure they know how to use and make the most of what they bought.

Use your blog to show them how to use your product and answer frequently asked questions there. Make videos or write picture-rich tutorial posts that walk them through each step of the way. Keep your customers happy, take care of them, and they will in turn help grow your business.

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