The surprising health benefit of exercise.
It is commonly known that regular physical activity improves your overall health, from building muscle to decreasing your risk of cardiovascular disease, diabetes, cancer, and certain neurological…
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The Way of Watering Down Records
About those ‘Avatar 2’ box office headlines…
It was not released in 3D. Nor IMAX. It was a different time.
It earned just over $21M at the box office at the time. And that’s the equivalent of $574M in today’s dollars. Well, technically 2021 dollars. We’ll see what actual 2022 inflation did to these numbers soon enough!
And actually, Avatar 2’s number is likely even more skewed because a massive portion of their ticket sales were for IMAX or 3D showings. Which are, of course, more expensive. And thus, drive revenue further on fewer tickets sold. So the 60M ticket guesstimate based off of similar adjusted-for-inflation comps is likely too high. How high? It’s hard to say. But if, say, Avatar 2 has “only” sold 50M tickets thus far, it wouldn’t even be in the top 100 films to date in terms of tickets sold. It might be behind House of Wax.
And so I say again, while Avatar 2’s numbers are great, they’re just not as great as the headlines are suggesting. And in fact, in the U.S., thanks to both inflated prices from inflation as well as from IMAX and the like, Avatar 2 has probably sold something like 60% of the tickets that the first Avatar did. And maybe even fewer.
I feel like someone, perhaps someone who owns Twitter, should make a movie, any movie, a joke memelord dank movie, whatever, and then set the ticket price to $1B. And then buy that ticket. Boom, top grossing movie at the domestic box office of all time.
¹ 73% of the first Avatar’s $2.9B gross came from overseas markets. So far, Avatar 2 is tracking at 70%. Again, this is a very high split. And it’s largely thanks to China.
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