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10 European alternatives to Amazon and eBay in Europe
While Amazon and eBay dominate, a plethora of alternative European marketplaces are worth considering.
What: Home goods, kitchenware, clothing, baby items, sports equipment.
When: 1999
Where: Eastern Europe
How much: Commissions and fees are determined using their toll calculator.
Customer profile: Active customer base of 14 million.
Key requirements: Product listings and customer service must be in Polish.
Recent updates: In March 2018, Allegro introduced a chat feature to enhance its customer service.
What: More than 9,000 partner merchants offer products in over 40 categories, including home goods, toys, furniture, baby items, sporting and electronics.
When: 1998
Where: Over 150 countries around the world
Customer profile: Cdiscount has positioned itself as a discount retailer, offering big name brands for less such as Samsung, Apple, Michael Kors, Gucci and Lacoste to 8.6 million active customers.
Key requirements: Customer service must be offered in French and sellers must be on their country’s Register of Companies and regularly registered with the relevant tax and social security authorities.
What: More than 10 million electronics and entertainment products from brands such as Samsung, HP, Canon, Huawei and more.
Where: France, Belgium, Spain and Portugal
How much: Monthly subscription of €39.90, plus variable commission based on products sold (including shipping and VAT) ranging from 8 percent to 14 percent. There are no listing fees.
Key requirements: Listings and customer support are required to be in French.
What: The site carries some 1.8 million items from about 6,800 brands in categories such as clothing, furniture, kitchenware, toys, household items and electronics.
When: 2016
Where: Operates in more than 20 countries, including Austria, Belgium, Netherlands and Russia.
Customer profile: Otto has 6.6 million active customers, mostly aged between 25 and 55, and 9 million registered users. Products range from affordable to premium. Top brands include Only, Nike, Bosch and Philips.
Key requirements: In order to become an Otto seller, you must have a minimum of 100 products, previous marketplace or e-commerce experience and your content must be translated into German.
Recent updates: Otto is currently testing and preparing to launch its new augmented reality (AR) app, which will allow customers to virtually view their furniture selections in 3-D. Customers simply point their smartphones at the floor and select the 3-D option to instantly see how their furniture will look when placed in the desired location within their home.
What: Everything from new and used books, electronics and home and garden items to shoes, handbags, health and beauty.
When: PriceMinister started in 2000, was acquired by Rakuten in 2010 and rebranded in March 2018.
Where: Rakuten PriceMinister has customers in 20 countries, including France, Belgium, Switzerland and Canada.
How much: Professional seller accounts start at €39 a month, while commission ranges from 4 percent to 22 percent, depending on the product category.
Customer profile: The marketplace has 22 million members and 9 million monthly active users. In the women’s apparel category, for instance, the offering spans high-street names such as H&M, Vero Moda and Only to sportswear from Adidas and Nike.
Recent updates: Rakuten is launching its own cryptocurrency, dubbed Rakuten Coins, based on blockchain technology and its existing Super Points loyalty program.
What: More than 14 million products in over 7,000 categories including home and garden, electronics, fashion, accessories, camping and baby items, among others.
When: Relaunched in 2017.
Where: Real.de ships to 30 countries
How much: The basic monthly fee is €39.95, plus VAT, and an additional €9.95 is required to connect to your online store. Third-party sellers enjoy free unlimited listings. Commission (charged on the total price, including shipping) ranges from 6.5% for computers, electronics and household appliances to 12.5% for media items. There are no fees to cancel your account.
Customer profile: Real.de boasts 10 million monthly visitors as well as 6.5 million customers.
Recent updates: Real.de has become the main partner of the German Hockey association in an effort to promote its awareness for nutrition and fitness.
What: Nearly 16 million items in more than 20 categories including electronics, toys, books, baby items, health and lifestyle products, jewelry and accessories, sports and leisure.
When: Founded in 1999, Bol.com launched its marketplace in 2011.
Where: Belgium and the Netherlands
How much: There are no monthly fees, start-up costs or listing fees and sellers only pay a commission for what is sold. Bol.com’s cut ranges from 5 percent to 17 percent, depending on the item.
Customer profile: The marketplace has almost 8 million active customers in the Netherlands and Belgium.
What: Shoes and clothing.
When: 2006
Where: Operates in 30 European countries, including Belgium, Denmark, Finland, France and the UK, and services customers in 12 different languages.
How much: Monthly membership fee is £35 and commission ranges from 15 percent to 20 percent. There are no listing or one-off registration fees.
Customer profile: With 450 million users, Spartoo’s core demographic is women ages 30 to 40.
Key requirements: Spartoo will only work with sellers who can offer a minimum of 250 SKUs.
What: Over 1,500 fashion and footwear brands, from high street to high end, for men, women and children.
When: Launched in 2008
Where: Operates in 15 European countries (soon to be 18), including France, Italy and Belgium.
How much: Commission is 8 percent per sale.
Customer profile: As of Q317, Zalando had 22.2 million active customers, attracting over 200 million visits per month.
Key requirements:
This online platform is looking to partner with brands that complement its own wholesale offering.
What: Mid-range and premium fashion and homeware, equally split between its own brands and external brands such as Adidas, Superdry, Mango and Petit Bateau.
When: Founded in 1837, La Redoute launched a marketplace in 2010.
Where: The company has a presence in France as well as in 26 other countries.
How much: A monthly subscription is €49.90 and there are no listing or one-off fees. Commissions are 8 percent to 20 percent.
Customer profile: La Redoute has over 11 million registered users, 90 percent of whom are female. Its core demographic is women aged 25 to 45.
Key requirements: La Redoute calls itself a curated marketplace and as such is highly selective when it comes to third-party sellers. Merchants must either be brand owners or authorized to sell the brand and, if selling more than €35,000 annually in France, must register for VAT with French tax authorities.
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